After five years of successfully collaborating on the Traffic Park project, during which Veilig Verkeer Nederland (Dutch Traffic Safety Association, VVN) and their esteemed partner Shell visited a total of 1,050 schools in 425 locations and were able to reach over 75,000 children aged 7, 8 and 9, bringing them practical knowledge about road traffic safety, the decision has been taken to go down a new road. With the Traffic Park, Shell has made a valuable contribution to traffic safety. Young people and education will remain a priority on Shell?s agenda. Shell will shift its focus to science, technology, and innovation. In October of this year, a new Shell programme focusing on education will be launched: Generation Discover.
VVN will continue with undiminished energy and commitment to facilitate and promote practice-based traffic safety education, for which the Traffic Park has been a remarkable eye-opener for five years. After all, children learn best by doing! The VVN Schoolyard package, which can be ordered from Veilig Verkeer Nederland, provides primary schools with immediate access to a practical training package that can be used to teach children of all ages road safety skills. Further details are available at: